VIZ MEDIA & SANRIO®
BLEND TWO OF JAPANESE POP CULTURE’S BIGGEST BRANDS
WITH THE RELEASE OF
TWO NEW STREET FIGHTER® X SANRIO BOOKS
The Characters Of Capcom’s Street Fighter® Video Game Series
Merge With Hello Kitty® and Sanrio Friends
In Two Fun New Releases -
A Full-Color Gift Book And A Sticker Book
BLEND TWO OF JAPANESE POP CULTURE’S BIGGEST BRANDS
WITH THE RELEASE OF
TWO NEW STREET FIGHTER® X SANRIO BOOKS
The Characters Of Capcom’s Street Fighter® Video Game Series
Merge With Hello Kitty® and Sanrio Friends
In Two Fun New Releases -
A Full-Color Gift Book And A Sticker Book
San Francisco, CA, November 19, 2012 – VIZ Media, LLC (VIZ Media), the largest publisher, distributor and licensor of manga, graphic novels and anime in North America, and Sanrio Inc, global lifestyle brand & parent company of pop icon Hello Kitty merge two of Japan’s biggest pop culture brands – STREET FIGHTER® and Sanrio– for the debut of a pair of fun new STREET FIGHTER X SANRIO books. The hardcover STREET FIGHTER X SANRIO: WORLD VIEW and soft cover STREET FIGHTER X SANRIO: STICKER BOOK are both available now in stores.
STREET FIGHTER X SANRIO: WORLD VIEW • MSRP: $12.99 US / $14.99 CAN • Now Available!
Life is not a video game. But don’t you sometimes wish it was? The characters of the Street Fighter video game series, with the help of Hello Kitty and Sanrio Friends, have lived through countless battles and learned many life lessons along the way. Now you can learn how to live like a warrior too!
STREET FIGHTER X SANRIO: STICKER BOOK • MSRP: $7.99 US / $9.99 CAN • Now Available!
The two legendary brands Street Fighter and Sanrio come together in the coolest sticker book ever with more than 65 stickers, bumper stickers, and paper doll stickers featuring Street Fighter characters as well as Hello Kitty and Sanrio Friends.
“2012 marks the 25th anniversary of Capcom’s Street Fighter video game franchise, and we are very excited to announce the release of this pair of new books that blends the two properties together for the first time,” says Beth Kawasaki, Senior Editorial Director. “STREET FIGHTER X SANRIO: WORLD VIEW reimagines the characters of the Street Fighter franchise as adorably cute Sanrio characters, and presents full-color profiles and warrior’s philosophy offered by several Street Fighter characters. The STREET FIGHTER X SANRIO: STICKER BOOK has a mix of cool, colorful bumper stickers, paper doll stickers, characters stickers and more that can be used to create custom adventures for fans of all ages. Don’t miss these new releases that merge the best of Japanese pop culture in a whole new way!”
For more information on other manga titles from VIZ Media, please visit www.VIZ.com.
About VIZ Media, LLC
Headquartered in San Francisco, California, VIZ Media distributes, markets and licenses the best anime and manga titles direct from Japan. Owned by three of Japan's largest manga and animation companies, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media has the most extensive library of anime and manga for English speaking audiences in North America, the United Kingdom, Ireland and South Africa. With its popular manga anthology WEEKLY SHONEN JUMP ALPHA magazine and blockbuster properties like NARUTO, BLEACH and INUYASHA, VIZ Media offers cutting-edge action, romance and family friendly properties for anime, manga, science fiction and fantasy fans of all ages. VIZ Media properties are available as graphic novels, DVDs, animated television series, feature films, downloadable and streaming video and a variety of consumer products. Learn more about VIZ Media, anime and manga at www.VIZ.com.
About Sanrio
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the “small gift, big smile®” philosophy -- that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit
www.sanrio.com and www.facebook.com/hellokitty.
ABOUT CAPCOM
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil®, Street Fighter®, Mega Man® and Devil May Cry®. Capcom maintains operations in the U.S., U.K., France, Germany, Tokyo, Hong Kong and Korea, with corporate headquarters located in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com.
Capcom, Devil May Cry, Mega Man and Resident Evil are either registered trademarks or trademarks of Capcom Co., Ltd., in the U.S. or other countries. Street Fighter is a registered trademark of Capcom U.S.A., Inc. All other marks are the property of their respective owners.
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Viz Media, LLC Press Release
©CAPCOM.
©1976, 1979, 1985, 1988, 1989, 1992, 1993, 1996, 2005, 2012 SANRIO CO., LTD.
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