FIRST LOOK! NEW #Marvel By #HerUniverse Fashion Collection Debuts at #NYCC & #HotTopic!

New Marvel By Her Universe
Fashion Collection Launches
at New York Comic Con
and Hot Topic

Empower Your Wardrobe with New Designs Inspired by
Some of Your Favorite Marvel Heroes

New York, NY (October 4th, 2016) - Fans at New York Comic Con will have the opportunity to get their hands on a coveted new Marvel fashion collection created by Her Universe. The groundbreaking fangirl fashion company and lifestyle brand will present the collection, inspired by some of the most popular and powerful Marvel female Super Heroes, in the Her Universe/Hot Topic pop-up shop located within the Official ReedPOP Supply Co. Store at New York Comic Con. New York Comic Con is being held October 6-9 at the Javits Center in New York City. Fans unable to attend New York Comic Con can purchase the spectacular Marvel designs exclusively at select Hot Topic stores and online at Hottopic.com.

Available in sizes XS thru 3X and two styles available in plus, the collection celebrates some of the favorite female heroes from the Marvel universe with a stunning selection of dresses and jackets inspired by Black Widow, Captain Marvel, Scarlet Witch, Agent Peggy Carter and a Spider-Gwen jacket pulled straight out of the 2015 Her Universe Fashion Show designed by Lindsay Hamilton.

"We fell in love with Lindsay Hamilton’s Spider-Gwen design from the 2015 Her Universe Fashion Show at San Diego Comic-Con,” said Her Universe Founder Ashley Eckstein. “While she did not win the competition, Hot Topic loved her jacket so much that they asked if they could buy her design to sell in stores! It was truly a pleasure to work with Lindsay to bring her jacket to retail. It’s gorgeous!"

In addition to shining the spotlight on these beloved Marvel female Super Heroes via this exclusive new fashion collection, fans that visit the pop-up shop at New York Comic Con will also receive a coupon for a special offer valid only at Hot Topic stores and online.

"We have had many, many requests from customers for a fashion collection based on powerful female Super Heroes, so we are thrilled to partner with Marvel and Her Universe on this outstanding offering of dresses and outerwear,” said Cindy Levitt, Senior Vice President of Merchandising and Marketing at Hot Topic, adding “I can’t wait to get the 1940’s inspired Agent Carter dress myself!"

The new Marvel by Her Universe fashion collection will be available for purchase at New York Comic Con and will be available exclusively at select Hot Topic stores and official website early October.

The New Marvel by Her Universe fashion collection celebrates some of the favorite female heroes from the Marvel universe with a stunning selection of dresses and jackets inspired by Black Widow (above left), Captain Marvel (above right), Agent Peggy Carter (below left) and Scarlet Witch (below right).

Above: The New Marvel by Her Universe fashion collection features a Spider-Gwen jacket pulled straight out of the 2015 Her Universe Fashion Show designed by Lindsay Hamilton.


About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over 75 years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2016 MARVEL

About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, AMC for The Walking Dead, Nerdist Industries, Marvel, Hasbro for Transformers and Studio Ghibli. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to http://www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) Twitter (twitter.com/HerUniverse), Pinterest (https://www.pinterest.com/heruniverse/) and YouTube (https://www.youtube.com/user/HerUniverseChannel)

About Hot Topic
Hot Topic, headquartered in City of Industry, CA, was the first retailer to make alternative apparel and accessories available at malls across the country. Today, Hot Topic is the fandom haven for guys and girls obsessed with music and all things pop culture. Founded in 1989, Hot Topic operates 691 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. Find Hot Topic on Twitter (twitter.com/hottopic), Facebook (facebook.com/hottopic), YouTube (youtube.com/hottopic), Instagram (instagram.com/hottopic) and Snapchat (hottopic).

About New York Comic Con
Taking place October 6-9, 2016 at the Javits Center, New York Comic Con is the East Coast's biggest and most exciting popular culture convention. The Show Floor plays host to the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies and television. The Panels and Autograph Sessions give Fans a chance to interact with their favorite Creators, while screening rooms feature sneak peeks at films and television shows months before they hit big and small screens. New York Comic Con is the second largest pop culture convention in America and the only one that takes place in the comic book, publishing, media and licensing capital of the world — Gotham City. For more information, please visit NewYorkComicCon.com and NYCC’s social media pages (Facebook, Twitter and Instagram).

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Her Universe Press Release