Anime comes to the iPhone and iPod Touch

APPLIYA ANNOUNCES A PARTNERSHIP
WITH FUNIMATION ENTERTAINMENT
TO BRING ANIME APPS TO THE iPHONE AND iPOD TOUCH

A Japanese iPhone app developer partners with North America’s premier anime licensor to distribute apps based on a variety of anime titles including Fullmetal Alchemist, Shin chan, and Afro Samurai.

Tokyo, Japan, January 1, 2009 - Appliya Inc., a leading Japanese iPhone app publisher, is proud to announce a partnership with FUNimation Entertainment to create iPhone and iPod Touch apps for anime fans across North America. The first app in the series is Fullmetal Alchemist: State Alchemy Exam, which is now available exclusively on the iTunes App Store. The State Alchemy Exam app features 130 questions that quiz your knowledge of physics, chemistry, and the events and characters of the original Fullmetal Alchemist TV series—one of the world’s most popular anime. Being an anime expert won't be enough to master this challenge; you'll need good knowledge of the fundamentals of science to earn the prestigious title of Alchemy Sage.

Fullmetal Alchemist: State Alchemy Exam
Application for: iPhone, iPod Touch
Price: $1.99

App Features:
· Beautiful art taken directly from the series, including rarely seen concept art

· Each exam question has a time limit, so players will have to think fast

· 12 reward wallpapers specially designed for the iPhone and iPod Touch

· Unlock certificates to mark your progress, and earn the title of “State Alchemist”

· Social networking features that let you post your best scores and achievements to compete with other players for bragging rights, or share your progress with friends on Facebook or Twitter

· More questions will be added via updates to give players new challenges

FUNimation and Appliya are planning many more exciting app releases for anime fans, including a Fullmetal Alchemist action game, apps based on the hilarious antics of comedy anime Shin chan, and apps featuring the highly popular Afro Samurai anime series, which aired exclusively on North American cable network Spike TV, featured the voice of Samuel L. Jackson, and was ranked as the best-selling North American anime DVD of 2007.

About Fullmetal Alchemist
Legend tells of a mystical artifact that when used will increase its possessor's power a thousand fold. Anyone possessing this artifact could in theory produce an elixir of extraordinary power that would heal all injuries, and give them everlasting life. It is rumored to be red; a brilliant, sparkling crimson rivaling the most precious jewel in any museum. The stone's power is equal to the greatest of Nature’s fury and beauty alike.

Many have sought out the stone's power; all have failed. But a new adventurer has taken up the quest. A young State Alchemist seeks to right a most horrific wrong. His quest will determine the ultimate fate of an entire nation...and for himself. To seize the stone would allow him to restore life to those he loves, but it will also make it possible for the State Military to obliterate countless more. It is this burden that the young Alchemist bears. The power to create is but a breath away from the power to destroy. His name is Edward Elric. And he seeks the Philosopher's Stone.

Learn more at: http://www.fullmetalalchemist.com/

About FUNimation Entertainment
FUNimation® Entertainment, a wholly-owned subsidiary of Navarre Corporation, is the leading company for Japanese animation in the United States. FUNimation is known for acquiring top-rated anime series from Japan and for being the market share leader for home video sales of anime in the United States. The company has a proven formula for launching and advancing brands, and manages a full spectrum of rights for most of its brands including broadcasting, licensing, production, internet, and home video sales and distribution.

About Appliya Inc.
Appliya specializes in the production and publishing of iPhone and iPod Touch applications. The company has recently partnered with Japanese mobile industry giant Softbank Mobile Corp. to bring the unique elements of Japanese culture to an international audience through mobile applications. Their efforts include exclusive licensing deals with major anime and manga producers. Appliya also offers custom application development options through the APPLIYA STUDIO service, which allows any artist, company, or content owner to easily build free or paid iPhone apps using pre-built, out-of-the-box application templates.
Learn more at: http://appliya-inc.com/en/ and http://appliya-studio.com/en/

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FUNimation Entertainment Press Release