iVdopia and FUNimation Entertainment

iVdopia’s Interactive Mobile Video Ads on iPhone and Android Devices Drive DVD Sales for ‘Corpse Princess’

iVdopia’s Video and Rich Media Mobile Ad Solutions Drive User Engagement for FUNimation Entertainment’s Launch of
“Corpse Princess” DVD

SAN JOSE, Calif., November 2, 2010—iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, today announced the successful results for a recent mobile video advertising campaign with FUNimation Entertainment on the launch of the series “Corpse Princess” on DVD. The interactive pre-app video ads delivered a whopping interaction rate of 7.44 percent CTR (click through rate) while from the Talk2Me ad engagements, 57% of users clicked to watch Corpse Princess videos and 18% clicked to share on Twitter!

The video and rich media mobile campaign ran for the entire month of September, and was targeted at a niche audience of young men and women interested in the anime genre of entertainment across Smartphone devices on multiple-platforms like the iPhone, iPod Touch and Android. Created and implemented exclusively by iVdopia, the video and rich media mobile ad campaign was designed to build awareness, generate interest and deliver an interactive experience.

“We loved what iVdopia did for our Corpse Princess campaign,” said Gina Marie Alioto, Marketing Brand Manager at FUNimation Entertainment. “They ‘got’ it! They know our target demographics and that our fans are early adopters who live on their mobile devices. iVdopia’s advertising made our campaign viral by feeding into their growing appetite for rich media that they could enjoy and share – and in the end, we’ve seen a positive effect on DVD sales!”

The mobile campaign included multiple ad formats ranging from 15 second pre-app videos, standard display banners, Talk2Me social media interactive ads and the finger-swiping innovation from iVdopia - Viper ads. Delivering the highest user-engaging experience on mobile screens, the Viper Ad allowed users to swipe away an entire screen-takeover of a Corpse Princess image with a fingertip to reveal the next interactive ad unit of Talk2Me. The Talk2Me interactive ad unit allowed users to view multiple long-format video clips, share Corpse Princess videos with friends across social networking sites like Facebook and Twitter and visit the official anime website.

Combining the interactivity of video and rich media with touch, the in-app ad units delivered extensive engagement for users with Smartphone devices to experience the animated movie Corpse Princess. Average view time for the video ad was 12.41 seconds, which means users on average watched 83% of the video ad clip! With an average click time of 7.48 seconds, users went on to further explore the interactive Talk2Me page, where 57% clicked to watch videos, 23% clicked to visit the website, 10% went on to share the Corpse Princess ad on Facebook, 18% on Twitter and 9% on email.

“We’re extremely delighted with the results of bringing the first anime experience to consumers on mobile devices. iVdopia understands the key to delivering an engaging video and rich media ad experience to users on iPhone and Android devices”, said Saurabh Bhatia, Chief Business Officer at iVdopia. “We bring HTML5 powered video ads to mobile screens, combining the interactivity of touch and the dynamic display of visuals with social media sharing options. Our interactive video ad formats let users spend more time on the ad unit and share their experience, which results in building awareness and generating interest in the movie.”

For a look at the Corpse Princess video and rich media experience on Smartphone devices, watch the video here: http://www.ivdopia.com/?page=iphonecorpseprincess

About FUNimation Entertainment
FUNimation® Entertainment, a wholly-owned subsidiary of Navarre Corporation, is the leading company for home video sales of Japanese animation in the United States. FUNimation has a proven formula for launching and advancing brands, and manages a full spectrum of rights for most of its brands including broadcasting, licensing, production, internet, and home video sales and distribution. For more information about FUNimation Entertainment and its brands, visit www.funimation.com.

About iVdopia
iVdopia is the largest video and rich media mobile advertising network bringing the powerful visuals and interactivity of video to millions of Smartphone device users. Serving over a hundred million video and one billion rich media mobile impressions, iVdopia provides advertisers, publishers and application developers with one the most effective and device-independent platforms for the mobile advertising industry. As a “first to market” pioneer to launch multiple rich media and video ad formats, development tools and an HTML5 ad-serving platform for Smartphones, iVdopia provides a unified mobile video ad experience across all devices, regardless of operating system or hardware. iVdopia's video and rich media mobile solutions are used by leading publishers and advertisers such as Wrigleys, McDonalds, Coca-Cola, Universal Studio, Warner Brothers and Miller Lite to deliver premium advertising campaigns Visit www.vdopia.com to know more.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India. Visit www.vdopia.com to know more.

~~~

FUNimation Entertainment Press Release